Success Story: Tunisia - The 100% Tunisian campaign has resulted in a 10% increase in olive oil exports.

USMEP Created 100% Tunisian Olive Oil Campaign

After USMEP combined all of Tuiisia’s exports under one campaign umbrella: 100% Tunisian, Packtec, Tunisian Export Ministry’s marketingand packaging division, was able to create greater US market awareness of its centuries-old olive oil industry.

100 percent Tunisian Web site The most recent 100% Tunisian Olive Oil campaign featured trade and consumer magazine advertising, special events and trade shows, a dedicated Web site for olive oil recipes, videos, and information, a 100% Tunisian Trade Mission video documenting a recent mission for US and International food buyers, importers and specialty retailers.

The campaign is designed to expand into other 100% Tunisian products, such as crafts, specialty foods and tourism.