USMEP Powered Accelerated Growth for
The Original Ceylon Tea Company.
After launching its pure high mountain-grown Ceylon green tea in the US market, The Original Ceylon Tea Company profits climbed significantly in the first year. The Original Ceylon Tea Company, based in Austin, Texas, was a fairly successful online purveyor of “the best tea in the world,” with a tremendous potential to grow the tea category among traditional “bricks and mortar” grocery retailers.
USMEP program included market research report of the competitive environment to establish premium position in the marketplace. From there, USMEP did a complete package redesign to make the product stand apart in the competitive retail environment, including a point-of-purchase merchandising system.
Next, USMEP introduced collateral sales materials and a robust campaign of public relations activities to announce the product to the trades. USMEP also created highly effective trade show graphics and related promotions to maximize that investment.
The sales process was handled through a U.S. office, with ongoing marketing communications support to this day.