USMEP brought industry attention to Atlas Medical
With its line of quick-result-over-the-counter home medical tests, Atlas Medical was a natural to appeal to “big box” retailers and US drug store chains.
USMEP created and distributed press releases to the trades, accompanied Atlas to a key industry trade show (highlighted by pre-and post-show promotional activities), and built an active network of trade partners in the US.
The product line is poised for FDA approval for the US market. In the meantime, three manufacturers and one ‘big box’ retailer have begun negotiations. After FDA approvals, Atlas will be ready to take the final step into the US market.