USMEP Created a New Market for Aquaculture Tunisienne
Located on the Tunisian coastal town of Chott Mariem. Aquaculture Tunisienne needed to develop new and stronger markets to maximize its production capabilities.This state-of-the art aquaculture and packing facility, a major producer of sea bass and sea bream, took advantage of an emerging market in the health conscious US where concern over obesity is growing.
USMEP helped the company raise awareness among American buyers by emphasizing the health benefits of a diet high in fish protein. USMEP targeted industry trade publications featuring grocery, food service and hospitality services.
In addition to sales collateral distributed at U.S. trade shows and the program’s ad materials available as a downloadable PDF, press releases were sent to the key trade publications and distributed broadly via the Internet, resulting in heightened awareness of the company. As a result, Aquaculture Tunisienne acquired new distributor relationships and significant sales growth in the United States and Canada.